#HalfTheStory
explore a captivating website re-design for nonprofit #halfthestory, a 501(c)(3) organization with the mission to empower the next generation’s relationship with technology
My Role
web designer
Team
me

larissa · ceo

jorge · web dev
Tools Used
figma

webflow
Timeline
3 weeks
My Impact
after re-imagining the #halfthestory’s web presence, the site went live october 2023 with a number of impactful updates
responsive design
web and desktop compatibility across screen sizes
educator friendly ux
immersive and inviting content for teachers and admin
product growth
updated landing pages and marketability inspire growth
donor acquisition
donor trust and enhanced acquisition rates for partners
Product Highlights
hero section
for the nonprofit’s next phase of growth, this landing page promotes the new social media u product and has clear calls to action
social media u
colorful illustrations and a waitlist CTA invite academic admin and teachers to join social media u programs
core offerings
an overview of the social media u platform and offerings gives users insight into what #halfthestory provides
the outcome and results
highlighting the impact of the product through research and proven results invites users to join the waitlist
our approach
an overview of the core skills involved in #halfthestory’s approach
donate
an impactful fold for the donate page expresses the desired impact and vision of #halfthestory
catalyst circle
an overview of a major donation campaign and FAQs provides users more info about the possibility to partner
digital crises
quantifying the digital crises for teens demands action and justifies the necessity of #halfthestory’s mission
funding
highlights where donor funding is distributed and clarifies the impact of a contribution
the today show
a popup advertising a recent television appearance by the nonprofit’s leader
footer
mission-oriented branding and functional links to the site allow users to connect with #halfthestory